Who would be the audience for your media product?

Who would be the audience for your media product?
Click on highlighted words for definitions.

The audience for our media product would be for teenagers and young adults. I think this because when casting the characters in our film we had to take into consideration what kind of characters the audience would like to see. As well as this, after doing research it also shown us that teenagers and young adults would prefer to watch a horror film with a cast of around the same age so that they would be able to relate to what was going on in the film. As well as this, as it would be a modern film set in modern times, the audience would be able to feel more involved with what is going on, the costume, set, make up and the characters attitude.  

Our media product would be targeted for both genders male and female, this is because our cast has a balance between both of the genders and it also allows us to reach out to a wider audience, rather than just targetting a female or male audience.

As well as this, our product also attracts a variety of ethnicities. The cast in our product are not all of White Caucasian but also Mixed White/Black Caribbean. This again widens our target audience as we have wider ethicities featured in our film. This may be seen as closer to a full reprsentation of British Society as British Culture is diverse in ethnicity.

As well as this, I think that an audience who are teenagers and young adults would be the best suited audience for our media product is because the ouija board that is used, would be a game that is most likelly to be 'played with' by people of this age and therefore this will put more fear into the audience.

Tranny of genre – Richard Coe

He wrote that the tyranny of genre is normally taken to signify how common structures constrain individual creativity. Genre is a negative force, constraining creativity. Although Coe suggested this, we have to be able to pick out our target audience to make the film, easier to market, because we know where and how to advertise the film to get in with our target audience. It is easier to make and easier to get a guaranteed audience because we will already know who our target audience is and it will be easier to choose and market the star of the film because we can cast the characters so that our target audience can relate to them.

Criticisms that may affect our target audience is that Vertigo films usually target male characters, for example in the film Football Factory.